Business Management and Enterprise Y12 General

Unit 3 description

The focus of this unit is on success in business at a national level. It explores what it takes to be successful beyond the initial start-up stage. Students investigate the features of successful marketing campaigns and report on how businesses succeed and prosper through methods, such as expansion in products, market share or diversification. The unit explores how the marketing plan contributes to the overall business plan.

The focus of this unit is success in business at a national level including:

• Types of business ownership in small to medium sized businesses and types of organisational structure and employment cycles
• Australian consumer law, consumer rights and protection, national standards
• Elements of a contract
• The concepts of business public image, market, market research.

Unit 4 description

The focus of this unit is on business growth and the challenges faced by businesses expanding at a national level. The unit explores issues in the business environment, including the importance of intellectual property in protecting business ideas. The unit addresses the significance of employee motivation and the development of a business plan in the overall success of expansion

The focus of this unit is on business growth and the challenges faced

• Factors influencing spending patterns of small to medium sized enterprises
• Influence of government policy and laws, intellectual property
• Marketing strategy and purpose of a business plan, financial indicators
• Leadership styles and motivational theories and incentives.